Brenda G. Persons • Senior Market Analyst

Brenda Persons, Senior Market Analyst, is a highly experienced professional with over 20 years of experience in real estate. Prior to her affiliation with CDS, Ms. Persons was an independent contractor in the commercial real estate appraisal industry. She began her career at Weingarten Realty in Houston, Texas in 1985 as a Site Location Analyst. She assessed land acquisitions for market feasibility, financial feasibility, and business plan fit of new commercial developments. In 1988 she moved to Bank One Corporation/FDIC Bonnet Resources in Houston. There she was a Portfolio Analyst of approximately 80 commercial properties held for disposition by the FDIC. She routinely prepared budgets, variance and financial reports, and lease agreements while working closely with brokers and asset managers. She also served as Chief Financial Officer of Infopros, Inc. for several years before pursuing her appraisal career.

Over the years, Ms. Persons has gained a diversity of experience. She has performed appraisal assignments on commercial and industrial real estate properties throughout the state of Texas. Her expertise includes multifamily housing, hotels and motels, urban/CBD office buildings, retail centers, industrial properties and religious facilities. She has appraised over 400 properties including the retail development “Market Street” in the Woodlands. Her career experiences afforded her significant interaction with various lenders, developers, property owners, leasing and sales agents and asset managers, as well as government officials.

As a Senior Market Analyst, Ms. Persons is responsible for managing a wide variety of market and economic studies. In addition to assignments that pertain to demand or market feasibility for single use income properties, she works on multi-use developments where the issue may be highest and best use, optimizing the mix of uses to best suit market trends and conditions or timing for bringing land use components on line. In this regard, she has conducted the research and analysis required for development planning and ultimately the creation of special districts including municipal utility districts and tax increment investment zones. She has successfully completed market analyses leading to recommendations for market-supported development for both private sector and public sector projects.

Ms. Persons has a Bachelor of Business Degree in Finance/Real Estate from University of Texas in Arlington, Texas. Her technical training includes Real Estate and Appraisal Principles, Investment Management, Real Estate Finance, Real Estate Law, Land Development, USPAP, Income Property Appraisal, and Report Writing. She has significant experience and an extensive background in accounting, business management, finance, and real estate, which has provided her with the analytical tools required to excel in her current position at CDS. Ms. Persons has held her Texas Real Estate Salesman License since 1990 and her Appraisal License since 2004. She is an active member of the Houston Association of Realtors.