Kent Dussair, president of CDS Market Research, said he's not surprised this area is getting this kind of attention, and dubbed it the "new Uptown."
"The Uptown area is Houston's most established retail market, so any new retail added here will be complementary instead of directly competitive," Dussair said.
Trademark is not alone in its plans to develop a mixed retail and residential site. Right next door, Cypress Real Estate Advisors plan to develop 29 acres between Westheimer and San Felipe inside the West Loop.
"The land values are strong here, and the Uptown Galleria area is just rapidly urbanizing," Dussair said. "You look for areas of that nature for mixed-use projects."
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