Sadler Research

Deane Sadler joined CDS Market Research in the fall of 2003 to head the firm's consumer and business-to-business survey research activities. Subsequent to his arrival, Deane has been responsible for design, implementation and management of all survey based research and analysis.

Deane brings many years of survey research experience to CDS Market Research. Prior to his current position, Deane headed his own research firm established January 1985 in Houston and later, Snowmass Village, Colorado. During this time he earned a number of national recognitions for excellence in consumer and business-to-business survey research. His clients included public entities, small businesses and Fortune 500 companies, among them, Shell Oil Company, General Electric, Compaq Computer and Marriott.

Of particular interest to Deane is helping clients, in public and business sectors, better understand their markets with a view toward solving problems, minimizing risks and developing plans and programs based on solid research findings. In addition to traditional value-based survey research methods, Deane applies state-of-the-art tools in segmentation, validation and business modeling studies. Examples include price optimization, identifying customers most likely to respond to product offerings, new product development, and marketing communications strategy and development. Subsequent to joining CDS, Deane has concentrated on applying his experience and knowledge to housing, urban planning issues and real estate development issues.

Prior to receiving his MBA degree in marketing from the University of Houston, Central Campus, Deane was Assistant to the Director and Executive Vice President, Texas Medical Center, Inc.