Survey Research Overview

Managers and marketers are regularly challenged with decisions. Sound decision making depends upon the availability of accurate, dependable, relevant and actionable market information. In many areas of most businesses, well-executed survey or marketing research can provide this needed information.

CDS for many years has recognized the value of survey or marketing research as it contributes to its client's successes. Indeed, the true value of information obtained through carefully designed and executed survey or marketing research has over the years been reflected in improved marketing and other business decisions.

Our firm is committed to putting to work marketing research techniques to explore the following information areas:

Learning about customers, both current and potential. For example, what do our customers look like? How many customers are in our “markets”? Are the markets growing or declining? What products do customers use or not use and why?



Learning about our competitors. How are they operating? What products are they selling? Who is buying their products? Which products are preferred: ours or theirs? And why?



Learning about pricing and demand. What are customers willing to pay for our products? For our competitors' products. Will customers respond favorably to a new product and a new configuration of an existing product? Why or why not?



Learning about the overall economic/business climate. What are the external factors that might impact our business, our products both short and long term? What are the social implications for our business, our products?

CDS recognizes that each client faces unique challenges and therefore is experienced in designing research and other marketing information systems appropriate for the situation at hand.