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In an effort to lure new commercial development, many communities want to make sure that prospective developers and businesses have access to accurate demographic data. However, this can be challenging in areas that are growing rapidly. Understanding this challenge requires a basic understanding about how demographic data is collected.
Brenda Crenshaw
CDS Community Development Strategies
So you've decided you need some research for your development or public plan. CDS can help. When we provide research for a project, we look at both quantitative and qualitative factors. Here's a breakdown of our approach...
Kent Dussair
CDS Community Development Strategies
Everyone involved in marketing is at least somewhat familiar with Focus Group research. The idea of quickly gaining valuable insights from a small group of individuals is almost too good to be true. What could be easier than having a friendly discussion with a bunch of nice people? Well not so fast... there are a few important details that are often overlooked.
In my mind there are two classifications of Focus Groups; those that are professionally managed and those that are thrown together haphazardly. The former often yields valuable results—while the latter may produce a false sense of confidence in your conclusions. Here are three basic suggestions:
Ty Jacobsen
CDS Community Development Strategies
As December is to Christmas, the month of May is to auto racing. May is when the countdown begins in earnest toward the Memorial Day weekend and three of the most historic and popular events in the world of auto racing, NASCAR’s World 600, Formula 1’s Monaco Grand Prix, and, especially, the Indianapolis 500. 2016 will mark the 100th running of the 500-mile race at the famed Indianapolis Motor Speedway. The Speedway itself opened in 1909 and hosted the inaugural Indianapolis 500 in 1911. As one would expect from a facility that first opened during the Taft administration, the Speedway has been in a near constant state of maintenance, expansion, and upgrade over the years. In what had become rather unique in American professional sports, the Speedway had done all of this without ever using government or taxpayer assistance. That changed in 2013, when the Speedway petitioned the State to be made a special taxing district.
Ty Jacobsen at the Indianapolis Motor Speedway... on the right, not the left
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